Electoral targeting is the examination of the historical voting tendencies and trends of voters in a selected political district. The goal of the analysis is to categorize districts according to several criteria, such as whether they will be favorable, persuadable or hostile, whether they vote heavily or lightly and whether or not they are prone to "swing voting", just to mention a few. The goal of targeting is to allow a rational basis for formulating campaign strategy and eliminate subjective and inaccurate guess work. By effectively categorizing districts, electoral targeting maximizes the efficient use of such scarce campaign resources as money, candidate time and volunteer time by applying these resources to where they will do the most good.
The size of the districts analyzed depend on the size and focus of a given campaign. A statewide campaign, for instance, might target on the county level to determine media buying strategy and then target individual precincts within counties to organize volunteer door-to-door canvassing activities. Almost any well organized and staffed campaign will eventually find itself with the need to target at the precinct level.
Database Setup and Processing
A precinct targeting file will be established on a computer at The Marvel Group's offices, and The Marvel Group will process orders for targeting reports and deliver them to campaign headquarters. All necessary voting data will be collected and entered for processing. This system allows reports to be generated quickly and efficiently as the campaign develops and changes. Normal turnaround time will be 48 hours or less once the data is on-line.
Voter List Management
We will help you obtain, or provide and customize for you all the needed telephone contact lists, walking lists, mailing lists and other voter lists which a sound campaign needs to reach voters.
Description of Voter List Production:
Alphabetic lists are sorted in alphabetic order by last name within each precinct. These lists contain the name, address, age, party, sex, race and four year voting history of each registered voter in each precinct. They also include the telephone number of each voter for which a listing has been matched.
Phone Bank Lists
Phone Bank lists are sorted in alphabetic order by last name within each precinct. These lists contain the name, address, age, party, sex, race and four year voting history of each registered voter in each precinct for which a telephone number has been matched.
Walk Order Lists
Lists are sorted by street address within each precinct in the same order that the post office uses to deliver the mail. This way you are not consistently crossing the street during your canvassing. These lists contain the name, address, age, party, sex, race and four year voting history of each registered voter in each precinct. They also include the telephone number of each voter for which a listing has been matched.
CASS and PAVE certification of databases is available to achieve the greatest postage discount available on your bulk mailing. Addresses are imprinted directly on each piece. For more information on our mailing services, please click here.
Voter File Administration
Data Entry, Analysis and Programming Services
If you need to put in a computer to sort it, make sense out of it or just organize it, we can do it.
One of the crucial needs in any campaign is for an accurate list of voters. Such a list is a prerequisite for any direct mail, canvassing, telephone bank or any other direct voter contact activity. The Marvel Group can offer the campaign solutions to its voter list needs at a price that is extremely cost-effective.
Stand Alone System at Campaign Headquarters
A file of all voters, matched with telephone numbers, will be established on a computer at campaign headquarters. The Marvel Group will develop, install and train staff members on all necessary software to allow the Campaign to process all orders internally. Cost are inclusive, including all necessary hardware, software and training.
The Marvel Group Independently Administered System
A file of all voters, matched with telephone numbers and voter history, will be established on a computer at The Marvel Group offices, and The Marvel Group will process orders for products from the system and deliver them to campaign headquarters. Normal turnaround time will be 72 hours or less.
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