THE source for ALL your small business marketing needs.

Better Thinking.....Better Results

Database Software Development

With a wide array of enhanced data processing equipment, The Marvel Group can efficiently customize a mailing database suited to fit your particular needs. Using various high-performance software programs, we can manipulate data by merging/purging numerous files, adding tracking sequence numbers, appending source codes, creating formal salutations for personalization, performing NCOA functions and processing final data for presort/CASS certifications to qualify it for the maximum in postal discounts.

Once all your data is processed, we can customize a database program to meet your requirements. Proficient in all aspects of web-based and client/server development, including relational database design, interface development, scripting, process automation and more, we can provide you with a list of options that can adjust to the changing times.

Not only can we create a highly-functional data capture system, but we can also program your pertinent information to be instantly updated, e-mailed and accessed on a public or private website at the touch-of-a-button.

Custom Applications
The Marvel Group spends time understanding your business to customize application to your specific needs

No "off-the-shelf" assumptions of your requirements
Reports reflect information necessary for your management decisions
Multi-site adaptation and integration

Ease of use

Standard Windows format
User-friendly for new or reticent employees
Minimizes learning curves
Maximizes relevant data for management decisions

Custom Database Applications

Voter (political) Tracking
Inventory
Point-of-Sale Transactions
Customer Data (including historical)
Accounts Receivable
Asset Utilization
Training Available

Installation Includes

Required hardware changes, setup and testing
Primary & support software
Training & user-level specific manuals

Data Mining

Normalization of base data
Trend Analysis
Probability Forecasting

Data Management

A database is the core element of all marketing campaigns. How much you make of it depends on the framework within which it is held.

We can help create an effective marketing tool by building a relational database based on a customer’s particular needs.

Marketing (political) campaigns
Database design and build
Database management
Import/export of data for list building
Merge/Purge and de-duplication of files
Reports and analysis

Data Cleaning/Enhancement
Clean data is essential in using an effective database. Working with your own or purchased data, we will ensure that the names and addresses are as accurate as possible and provide all the facilities necessary for creating rewarding communication.